AdWords recently rolled out, amongst other changes, some features to help with as testing just in time for the holiday season. These changes are only available in the new AdWords experience interface and, I suspect will only ever be available there so, it’s yet another carrot from Google to move over to using the new-look AdWords.
The new feature makes it really simple to test variations to headlines , descriptions and more in your ads without having to create completely new variations each time. It also provides a much simpler way to understand the outcomes of your tests without having to use excel or go crazy with AdWords labels to keep track of things.
For a step by step tutorial on setting up the new as variations feature on your account or, to see the different ways you can expand on your current address testing strategy using variations check out my tutorial above.